20+ Years of Experience
I am a user-centered UX/UI designer, passionate about creating intuitive digital experiences that enhance usability and drive business impact.
Also a choir singer 🎶 and nature lover 🌿.
Highlights
- 20+ years of experience, 3+ in UX/UI & web development
- Freelance UX/UI designer, currently designing @Domina website
- Expert in UX research, web analysis & product design across industries
- Background: Entrepreneurship (University of Tartu), UX/UI Design (Voco)
- Skilled in accessibility (WCAG), user research & usability testing
- Proficient in WordPress, Elementor, Figma, Notion, Bootstrap & GitHub
// my core skills
Web Development
🛠Tech: WordPress, Bootstrap, HTML, CSS, JavaScript
UX/UI Design
🛠Tools: Figma, Whimsical, Photoshop, Illustrator, Canva
UX Research & Testing
🛠Methods: Usability Testing, Personas, A/B Testing
Digital Product Strategy
🛠Frameworks: Design Thinking, Agile, Lean UX
Project & Client Management
🛠Tools: Notion, Slack, Google, Jira
Front-End Optimization
🛠Tools: Google Lighthouse, PageSpeed Insights
// my design process
I approach UX/UI design as a creative problem-solving process, where user needs and business goals come first. My methodology involves deep research, iterative prototyping, and user testing, ensuring that every design decision is data-driven and enhances the user experience.Â
By combining UX research, accessibility principles, and strategic design thinking, I create solutions that are both aesthetically appealing and functionally effective.
"Ursula and her team demonstrated strong collaboration, adaptability, and independence, balancing aesthetics with user-centered design. They learned independently, refining their workflow and methodology. Key traits: independence, teamwork, networking, and a strong drive for professional growth."
"I am very pleased with the interns' work on our design shop’s online store. Their research provided valuable customer insights, and their structured approach ensured a professional result. The team's collaboration, clear goals, and expertise exceeded expectations — I’d gladly work with them again."
"Ursula and her team worked independently and efficiently, requiring little supervision. Ursula led the analysis while her teammates worked on the design. From May to October 2023, they conducted user research, provided in-depth feedback on the Food Filter app, and created a professional survey and thoroughly analyzed the app."
"Ursula's UX/UI expertise, particularly in user research, analysis, and design, has matured significantly. She has refined her technical and interpersonal skills through practical projects, enhancing her teamwork and problem-solving capabilities. Her structured analytical approach enables her to adeptly address challenges. Committed to ongoing development, Ursula excels in WordPress, WCAG, GitHub, and VSCode."