Research
✅ Strategy Development & Research
- Identified customer acquisition strategies (free consultation approach).
- Conducted market analysis to understand which services we could offer.
- Selected Facebook groups as our main advertising platform.
- Drafted and published the consultation offer.
✅ First Round of Website Analysis (Team Effort)
- Põllult Koju (Lead: Ursula)
- Hiking Baltnorth (Lead: Anette)
- Boost Yourself (Lead: Kerli)
→ For the first 3 websites, we worked together to standardize our approach, refine audit methods, and ensure consistency in our analysis.
✅ Client Presentations & Deliverables
- Each website audit included a report + visual improvements in Figma.
- Sent personalized pricing proposals for those interested in further updates.
- Followed up with clients to measure their engagement & interest.
🌟 Project Management & Coordination
- Took the lead on project planning, scheduling, and documentation.
- Managed client relationships, scheduled calls, and ensured smooth communication.
- Organized all research & data in Figma, Notion, and Google Docs.
📊 Website Audits & UX Analysis (Lead on 2 Websites)
Põllult Koju:
- 2 web meetings, 3 phone calls, 11 emails.
- Identified UX/UI issues (e.g., missing breadcrumbs, poor navigation, incorrect translations).
- Designed new product page layout in Figma, based on best practices.
- Provided usability recommendations (font sizes, checkout improvements, clearer pricing).
Valgeranna Seikluspark:
- 1 web meeting, 3 emails.
- Conducted full UX audit (navigation structure, button responsiveness, mobile design).
- Suggested cookie policy updates to improve GDPR compliance.
- Provided recommendations for an improved homepage layout.
📊 Technical & UX Research
- Reviewed existing usability testing methods to refine our approach.
- Compiled best practices for website accessibility & performance analysis.
- Tested various tools (PageSpeed Insights, Lighthouse, WAVE, etc.) to measure technical performance.
📊 Reporting & Client Communications
- Wrote detailed analysis reports for clients, explaining problems in non-technical terms.
- Designed comparison visuals in Figma to highlight before/after improvements.
- Assisted in pricing proposal creation, customizing services for potential paid clients.
✅ Time Management → Our initial scope was too broad. We spent too much time on free projects, making it inefficient for business growth.
✅ Client Communication → Clients weren’t always aware of their website issues, proving the need for simpler, results-focused explanations.
✅ Market Research → Many small businesses don’t prioritize UX investments, and free consultations attract mostly non-paying clients.
✅ Future Improvements → Prioritize brief audits instead of full reports, to quickly identify potential paying clients before investing time.
Final Takeaways
🔹 This project significantly improved my expertise in UX/UI audits, client communication, and project coordination.
🔹 I gained real-world experience working with businesses, identifying issues, and proposing practical design solutions.
🔹 Although no direct paying clients were secured, we learned how to refine our approach for future UX consulting projects.
Web Analysis Summary and Suggestions for changes | Valgeranna Seikluspark